BBDM – Ray Human Capital is conducting a recruitment process for one of the most recognised brands in its industry, renowned for its exceptional consumer recognition, market leadership and strong reputation for innovation.
Driven by an ambitious global growth strategy and supported by a technology-based multi-product portfolio, the company is seeking to appoint a Marketing Director who will join its leadership team and play a pivotal role in shaping the next phase of its growth.
The Role
Reporting directly to the Executive Board, the Senior Marketing Director will define and lead the company’s overall marketing strategy, ensuring the effective integration of Brand Marketing, Strategic Marketing and Product Marketing.
This executive will be responsible for translating the company’s strategic ambitions into impactful marketing initiatives that strengthen brand leadership, accelerate business growth, enhance customer value and reinforce the organisation’s competitive position across existing and new markets.
Key Responsibilities
- Define and lead the company’s overall Marketing strategy, ensuring full alignment with corporate objectives and long-term growth ambitions.
- Develop and execute the annual Marketing plan, establishing strategic priorities, investment plans, KPIs and governance mechanisms to monitor business performance.
- Lead Brand Marketing initiatives, strengthening brand positioning, visibility, differentiation and long-term brand equity across all customer touchpoints.
- Define and drive Product Marketing strategies, supporting portfolio evolution, product launches, value proposition development and go-to-market initiatives.
- Generate market, consumer and competitive intelligence to identify growth opportunities and support strategic business decisions.
- Lead, develop and inspire a multidisciplinary Marketing organisation encompassing Brand Marketing, Strategic Marketing, Product Marketing, Digital Marketing and Communications.
Candidate Profile
- Degree in Marketing, Business Administration, Economics or another relevant discipline. A postgraduate qualification or MBA from a recognised business school will be considered a strong advantage.
- At least 15 years of professional experience, including a minimum of 8 years in senior Marketing leadership positions within large, consumer-facing organisations with recognised brands and complex business environments.
- Demonstrated success in defining and executing integrated Marketing strategies encompassing Brand Marketing, Strategic Marketing and Product Marketing, with accountability for company-wide Marketing performance.
- Proven experience leading sizeable multidisciplinary Marketing teams and developing high-performing organisations capable of supporting ambitious business growth.
- Strong commercial acumen, strategic vision and the ability to translate market opportunities into sustainable business results while influencing executive-level stakeholders.
- Fluency in English, with previous experience operating in international and multicultural business environments.
The Opportunity
This is an outstanding opportunity to join the leadership team of one of the market’s most recognised brands and shape the future of its Marketing function within a highly ambitious, innovation-driven and globally growing organisation.